TankUP — is a brand of web-service and mobile application, helping to order car fuel delivery to any destination in Moscow, Russia
After successful launch of MVP product, client came back to us with full branding task. Naming was already done. We needed to bring it to life and create a brand
OVERVIEW
Branding, Visual design
Role: Graphic Designer | El Machine
Solo project
February 2019
Completed tasks:
Logo design
Card branding
Corporate style (including business elements)
Brand book design
Card branding
Corporate style (including business elements)
Brand book design
DESIGN PROCESS AND CHALLENGES
Logo and corporate style elements
Logo and corporate style elements
We have picked bright orange as primary color and created light texture to be able to make highlights while using logo in different media.
Visual style
Car branding
We've prepared 2 versions of car branding.
Adds exmaples
To give our client overall idea of how brand will look like in different media, we have prepared design samples.
Uniform design
Prepared design is easy to apply to any type of fabric.
Business card design
Also we have created 2 variants of business cards and corporate letter template. It can be used for any business purposes since includes all legal information about the company.
Final step — brand
book design
book design
We have prepared a pdf version of brand book with detailed description of brand usage in every media type (including social networks).
© 2023. Darya Tarasevich