To design a promo website for the marketing campaign "Drink more water" in order to increase sales.
MAIN TASK
Information Architecture, UX, Visual design
Role: UI Designer | iBrush LTD
Solo project
January 2019
The key visual was set by the client. The main persona being a famous Russian artist, well-known for his radical life style changes. So the message was clear and suitable for the campaign.
DESIGN PROCESS AND CHALLENGES
Processing the message
Processing the message
The task was clear and had a lot of "must". We needed to display content in a viewport area, include a social sharing feature, display current participants in the marketing contest whilst providing all necessary information about the contest itself.
Designing the UI
The whole site was customized for tablet and smartphone. In total, we prepared 47 mobile screens and adapted a personal account, making it convenient for use on small screens.
About the contest page
The main difficulty was that we needed to find a place for a huge amount of information: including; the contest description, the announcement of prizes and the social block for the contestants.
Quiz design
A quiz was a part of the marketing ideas. The user answers a couple of simple questions and then gets the result, displaying their current level of health based on their life style. They have an ability to share the results in social media and to get involved in a contest by posting pictures with the particular water brand.
Final step — results and social sharing
The whole site is customized for tablet and smartphone. In total, we prepared 47 mobile screens and adapted a personal account, making it convenient for use on small screens.
Mobile adaptation
© 2023. Darya Tarasevich