Naro

Naro: AI-powered sales content platform

Leveraging AI to analyze sales conversations, uncover content gaps, and suggest appropriate materials to bridge the gap between marketing efforts and sales execution

AI-POWERED SALES PLATFORM DESIGN

Overview

I needed to create an intuitive platform for Naro that leverages AI to analyze sales interactions, identify content gaps, and deliver actionable insights to sellers and marketers. My goal was to design a seamless experience that empowers sales teams to quickly access relevant content during conversations while providing marketing teams with data-driven feedback to refine their strategies.

Role:
Product Designer at Naro

Activities:
Research, Information architecture, Prototyping, Conceptualization, Visual design, UX design

Date:
January 2023 - January 2025

Building a visual language

As part of my design process, I developed a visual language for the new product. It needed to be simple, distinctive, and effectively communicate the concept of narrowing fragmented data into key insights.

I developed a cohesive set of social media post templates designed to enhance brand consistency and engagement along with a set of illustrations for empty state use cases.

Platform design

To streamline the initial setup process and ensure users land on a fully functional platform, I redesigned the onboarding experience. The new design integrates essential settings directly into the onboarding flow, enabling users to configure vital features effortlessly from the start.

In-built notes editor

I ensured that sellers could capture meaningful notes during their calls by introducing note templates with pre-inserted CRM fields. This approach allows sellers to focus on filling in relevant details efficiently. The note-taking tool supports rich text formatting and sectioning, providing a structured and flexible solution for effective documentation.